The Campaign Donut Blog

How to Integrate Drip and ClickFunnels Using Campaigns and Tags

Looking for the best way to integrate Drip and ClickFunnels together? You’re not alone. As a matter of fact, Drip is a email service provider that doesn’t necessarily have one standard way of integrating with any lead capture option. It seems like every lead capture software, plugin, or tool integrates differently with Drip. ClickFunnels is no exception.

In this quick tutorial you will learn how to connect Drip and ClickFunnels together and then we will provide you with a couple recommendations for how to trigger the appropriate workflows if you’re not using Campaigns as your standard trigger event.

*Note: Throughout this tutorial we will refer to the “More Options Icon” which is a series of 3 horizontal dots.

The “More Options Icon” in Drip.

Add Drip As An Integration Inside of ClickFunnels

The first step is to add Drip as an integration option in ClickFunnels. If you have already completed this step you can proceed to the next set of steps.

If you have yet to connect ClickFunnels and Drip together via the “Integrations” menu, you’ll want to complete this step so Drip will be listed as an option inside your individual ClickFunnels page.

Step 1 — Access the “Integrations” Settings Page

After logging into ClickFunnels, navigate to the “Integrations” settings page. You can find this by clicking on your profile icon in the upper right hand corner and then select “Integrations” from the dropdown menu.

ClickFunnels Integrations Menu Item — Screenshot — The ClickFunnels “Integration” settings page is located in the dropdown from the profile icon menu.

Step 2 — Select Drip to Add As A New Integration

The page will load a list of any current integrations you have connected to ClickFunnels. To add Drip, click the “+Add New Integration” button at the top of the screen.

From the next screen, type “Drip” in the “Search Available Integrations” search field. You’ll see the Drip logo appear (currently it is the old blue tear drop logo), click to select.

Searching available clickfunnels integrations for drip — screenshot. — Search the available integrations for Drip and when it appears at the top, click the logo.

After clicking the Drip option inside of the “Add New Integration” menu, a new window will load with three input fields. These fields are:

Name your integration
Login email
User API token

ClickFunnels Drip API Connection Fields — You can name your Drip account whatever you want — if you’re using ClickFunnels for multiple Drip brand accounts then it’s a good practice to name it according to your brand.

Name Your Integration
If you will be using ClickFunnels for more than one Drip account (managing multiple brand accounts in Drip) you will want your name to be representative of the brand you’re connecting. If you are only connecting one drip account, you can simply name it Drip (or whatever you like).

The good news is that when you go to add the integration to an individual ClickFunnels page, regardless of what you name the integration here, it will show (Drip) in the name.

Login Email
This is the email that you use to log into Drip. It is preferable to use the owner account as opposed to an employee’s individual account. The reason is that the integration will be linked to the user account and the user account’s API token. To maintain control and to avoid disruption, use the account associated with the owner.

User API Token
The API Token is unique to each user. When you load the API Token, you will be granted access to all Drip accounts associated with that user’s API Token.

Click here to find your API Token

Step 3 — Locate Your API Token

To locate your Drip API Token, login to your Drip account. Once logged in, click the “More Options Icon” and from there, select the “User Settings” option.

Click here to find your API Token

Copy your Drip API Token and return to your ClickFunnels page to paste your key in the appropriate field.

Your Drip API is located in your User Settings, accessible via the “More Options Icon” in the top heater menu.

Once your integration is added you can proceed to install your Drip Site Code Snippet in your ClickFunnels Funnel.

Installing the Drip Site Code Snippet In ClickFunnels

The Drip Site Code Snippet allows you to track user behavior across your website or websites. For maximum control over user experience, you will want to install this code snippet inside your ClickFunnels pages.

Good news for ClickFunnels users, it’s very simple.

*Note: adding the Drip Site Code Snippet to ClickFunnels does not connect the form on your opt-in page to Drip. You will need to complete the steps found after installing the Site Code Snippet.

Step 1 — Find Your Drip Site Code Snippet

Login to your Drip account and click on the three dots in the upper right hand corner to reveal the dropdown settings menu. Click on the “Account” option.

Screenshot of Drip Email dropdown settings menu — You can find your Drip Site Code Snippet via the dropdown menu, clicking on “Account”.

After clicking the “Account” option, you’ll be directed to “General Info” page. In the left hand menu, click the “Site Setup” option, just below the “General Info” option.

On this page you will find your Drip Site Code Snippet. The code inside the box is what you will want to copy and paste into ClickFunnels.

Drip Site Code Snippet screenshot — Placing the Drip Code Snippet on your website allows you to track user behavior and provide a more personalized email experience based upon their activity.

Step 2 — Paste Your Drip Site Code Snippet In ClickFunnels

Once loaded, click the main funnel “Settings” tab.

Where do I find ClickFunnels funnel settings — The “Settings” tab inside of a ClickFunnels Funnel allows you to customize functionality that will be reflected on every page in your funnel.

Once the “Settings” tab loads, scroll down to reveal the “Body Tracking Code” section. This is where you will paste the Drip Site Code Snippet located in the step above.

ClickFunnels Body Tracking Code screenshot — The Drip Site Code Snippet needs to be installed in the “Body Tracking Code” section of your funnel settings page.

Scroll all the way down to the bottom of the page and click “Save And Update Settings”.

Save and Update Settings in ClickFunnels — Screenshot — To update your funnel settings, scroll all the way down to the bottom of the page and click the “Save And Update Settings” button.

Once updated, the Drip Site Code Snippet will be added to the body section across every page inside of your funnel.

You’ll notice just to the left of the Body Tracking Code section is the Head Tracking Code section. If you want to add analytics tracking to your funnel pages, this is where you would paste that code and it will be added to every page in your funnel.

Connect Your ClickFunnels Opt-in Page to Drip

Once your Drip Site Code Snippet is installed, you want to connect your opt-in page to Drip. While the Site Code Snippet provides tracking of identified Drip users, connecting your form in ClickFunnels to Drip will allow you to capture new subscribers.

These instructions assume you have already created your landing page in ClickFunnels, including your input form elements.

Step 1 — Assign Your Form Input Fields

Inside your ClickFunnel step page, click on the input you want to assign first.

For the Drip ClickFunnels integration to work, the only field you are required to use is the email field. If you decide to capture names, you’ll want assign a name field. ClickFunnels offers the following options:

Full Name
First Name
Last Name
Custom Type

Select the option most appropriate for you. Decide if you want the field to be required. Once you’ve assigned your field and decided upon requirements, click anywhere on the ClickFunnels page outside of the right slide out box. There is no “Save” icon inside the slide out.

*Note: Currently, the Drip ClickFunnels name input sends the full_name custom field regardless of what name option you select. If you choose “First Name” it will send the first_name custom field to Drip but it will also send the full_name field as well.

As of this publishing, the “Custom Type” input field does not pass any contained data to Drip.

Assign your name field the proper input type to send to Drip after a user registers.

Step 2 — Configure Your Drip Integration

Once you have configured your inputs, you are ready to connect your Drip integration to the page.

From the top menu, hover over the “Settings” option and select the “Integrations” option.

ClickFunnels Settings Integration Dropdown — Hovering over the “Settings” tab in the ClickFunnels page editor reveals the “Integrations” option.

Hovering over the “Settings” tab in the ClickFunnels page editor reveals the “Integrations” option.

After selecting the “Integrations” option a menu will slide out from the right side of the screen. You will select the integration you want to associate with this page and the action you want to perform upon a user submitting the page.

Select your integration — Click the “Select Integration” dropdown menu and select the Drip account you want to link to this page.

Select your action — After selecting your Drip integration you will need to select an action. You are provided with three options: Add to List, Add to List with Tag, Delete from List. The word “List” in ClickFunnels refers to a Campaign in Drip. After selecting one of the options, you will see all your Drip Campaigns appear in the “List ID” field below.

Select which list you would like to add subscribers to and, if you selected the “Add to List with Tag” option, select which tags you would like applied to subscribers.

Click out of the right side bar and proceed to click “Save” in the upper right hand corner.

ClickFunnels page editor save button — Click “Save” to save your integration configuration.

After saving you’re ready to test your ClickFunnels page.

Step 3 — Test Your ClickFunnels Page

Once your Funnel is published, you can visit the page URL and enter in your name and email address and then submit the form.

Always test your opt-in form to ensure it performs as expected.

Configure Your Workflow or Automation Using Just Drip Campaigns and Tags

A limitation of ClickFunnels integration with Drip is that you must assign a campaign to the integration and can optionally include tags.

What if you’re using just a tag to trigger a Drip Workflow?

Here is a quick workaround that has been helpful for those struggling with the same issue.

ClickFunnels Drip Integration Campaign Workaround

If you want to trigger your workflow or automation in Drip with a tag the workaround is to create a dummy campaign to filter all subscribers through.

Why would you want to create a workaround as opposed to just assigning a Campaign?

Unfortunately, opt-in providers configure their actions differently. While ClickFunnels allows you to assign your new subscriber to a Campaign and optionally choose a tag, other providers will only offer the option to assign a tag, or log a custom event, or assign a workflow.

In many cases, you may not need to utilize a workaround, especially if you’re only using on lead generation tool—but for those moments when you do, you have a method to that allows you to be flexible.

Step 1 — Create A ClickFunnels Campaign In Drip

Create a new “Campaign” in Drip and title it something that identifies it as your ClickFunnels campaign: ClickFunnels (tags assigned in CF route to correct segmentation)

Create one email and leave it in draft mode.

Activate your email campaign.

Drip may give you a warning that you have unpublished emails and that’s okay. We don’t actually want to send an email at this point. You can go ahead and activate.

You can now assign your default ClickFunnels Campaign inside the ClickFunnels integration.

Step 2 — Configure Your Tag to Start Your Desired Workflow or Automation

While you can pretty much do anything with a Campaign that you can do with a Tag, tags are much easier to organize and keep track of due to the sheer number of tags you’ll create over time.

Trigger A Workflow With A Tag

If you want to send your user to a Workflow after they opt-in, create your workflow and set your trigger to be “Applied a tag” and then assign your tag. In the example below we use the tag “subscribed-101_christmas_ideas” as our tag that triggers the Workflow.

If you are using a tag or a series of tags to trigger an automation, you will want to assign those as your trigger at the top of the workflow.

Trigger A Rule With A Tag

If you want to trigger a rule after a user opt-in you access the “Rules” page from the “Automation” dropdown menu.

Create a new rule and set the trigger to “Applied at tag” and then type in your tag. In the example below the rule will fire when the tag “subscribed-50_easter_ideas” is applied to a user.

If you are using a tag or series of tags to trigger a rule, you will want to assign that tag in its own rule.

Questions About Integrating Drip with ClickFunnels?

Digital marketing is full of obstacles, confusion, things not working as they should, and having to manipulate a software or tool in order to accomplish what you need.

If you have any question about integrating Drip with ClickFunnels, send us a message or leave a comment below. In some cases we may be able to provide a quick solution, in other cases we may redirect you to ClickFunnels or Drip support.

At the end of the day we want you to feel empowered to create great digital marketing content, so let us know if we can help!

Email Marketing, Tools, Websites

30 Best Webinar Graphics for Marketing

You’re planning a webinar or online workshop and you’re looking for the best webinar graphics for marketing the event. You want to promote via email, your website, social media, maybe even paid ads — but before you spend all that time, money, and effort you want to design a compelling webinar graphic to include in promotion.

In this article we’ll show you the 29 best webinar graphics for marketing your event on any screen. Use these graphics as inspiration for your own designs or have a designer create something unique and specific to your brand based upon the ones you like best.

For the first several graphics you’ll find a bit of commentary setting up what we like about each graphic. You can use that feedback to come to your own opinions regarding the remainder of the designs.

There is nothing new under the sun so don’t put pressure on yourself to come up with something that is completely unique and different. At the end of the day, you want solid webinar ads and promotional graphics that communicate who you are, what you do in a way that resonates with the person you are geared to help most.

So let’s get started!

Updated Webinar Graphics

That’s right! We’ve updated this post to be more reflective of the current design trends. What does that mean for you?

First it means that you have new examples to inspired and educate whatever design you create.

Second it means that we’ll lead with looks that are current. This doesn’t mean that the original webinar graphics are irrelevant or useless. It simply means that you’ll notice older trends in the original list as well as timeless design concepts that are worthwhile no mater what year we’re in.

Bottom line… look at all of the examples as inspirational to help you arrive at your perfect design!

Bettermode — Webinar Series

The Bettermode design is very clean, simple, and straighforward — in this particular image, the brand is the same plus a nice geometric shape which serves as the host graphic.

You could very easily delete the shape style and just use the pill type design for the photo. Very easy to duplicate.

Landscape logo placement
Clean title with plenty of space
Room for a host photo with name

Visit Bettermode

Proposify — Sales & Marketing Alignment 3.0

This is a fun spinoff design from the standardized Proposify Branding. The blue and yellow tones are included in the larger brand color palette but in this design they are the feature colors.

In addition, the webinar graphic does a great job of getting a lot of information on the slide without it feeling crowded.

Show Name
Event Title
Speaker Images
Speaker Names
Design Elements

This is a great example of both a one and two-host event graphic and definitely worth drawing inspiration from.

Visit Proposify

Clearbit — Marketing Intelligence

Hard gradients have been ‘in’ in the past and today gradients are back but in a much more subtle and soft manner.

Clearbit is using this trending soft gradient style for a simple Title, Date, Host webinar invitation.

Something that is unique to this is a Zoom-ish icon next to the date and time which is a neat addition that isn’t seen elsewhere.

Great design that is simple to use and communicates with simplicity.

Visit Clearbit

Our Original List of Webinar Graphics

1) Smokeball — Legal Productivity Software

This is a great graphic from Smokeball, a company that provides legal practice management software for small law firms.

What makes this design really pop is the custom branded background used. It provides a great dynamic feel without stealing too much from the information.

There are three colors used for fonts and two font designs—standard and uppercase.

If you have a well known speaker to your industry, having the photo & name section is a great addition and this graphic does a nice job of balancing the information with the speaker image.

Finally, the ‘Legal Webinars’ badge is a nice touch — especially if it is an element that they use across multiple brand images.

One critique, the branded background looks great — however, the number of patterns may be a bit distracting, so one thing to try differently would be to lower the opacity of the icons or to remove one or two of them.

Learn more about Smokeball

2) LoginRadius — Customer Identity and Access Management

LoginRadius uses a very standard approach to their graphic — solid background, simple graphic, and light text on dark background.

The graphic utilizes one font with two styles — standard and uppercase. When it comes to the non-font design, this design utilizes an isometric graphic illustration to depict the webinar subject matter.

There are three total colors not including the illustration.

It is a very simple graphic and provides the information in a very straight forward visual.

One critique for this graphic, the spacing is not quite to our liking when it comes to how far the dark blue box pushes over to the illustration. One change to make might be to move “Authentication” to a new line and nudge the blue box to the left so there is more balance.

Learn more about LoginRadius

3) Frank Kern — 5 Steps to A Webinar that Sells

Frank Kern goes with a very simple graphic — photo, blurred background, and black on yellow text.

There is absolutely nothing wrong with this simple approach and Frank Kern is no slouch to follow after.

What makes this work is that it is a quality photo, interesting background (very relevant to his audience), and the title/text is very specific and catches the eye.

One critique for this graphic, there isn’t much branding to the image.

This particular graphic was run as part of a Facebook Ad so there is additional context provided which is something you would want to consider if you use this approach. If this graphic were to be used outside of the Facebook Platform, you may want to include the company logo.

Learn more about Frank Kern

4) Lewis Howes — Mastering the Secret Weapon for Growing Your Business… Hosting Webinars!

Lewis Howes produces a lot of webinars and does a good job of keeping up branding from image to image.

This particular graphic is used in conjunction with a Facebook Ad and foregoes providing any information on the design itself.

The organic color, the font, and the hand drawn arrows are all consistent with Lewis’ branding across many platforms.

Rather than an illustration, Lewis uses an engaging photo of himself — well lit with proper composition.

One critique for this graphic, if you were using this outside of the Facebook environment, you would want to include a logo or a name somewhere on the graphic to provide context. Possibly ditch the arrow and add a URL where the user could register for the webinar.

Learn more about Lewis Howes

5) Neil Patel — Converting Prospects Into Paying Customers

Neil Patel is a long-time SEO expert and he produces a lot of free resources (like webinars) for entrepreneurs and online business owners.

His graphic is very simple, very clean, and very Neil.

His traditional color scheme is orange and you can see that in his name above the webinar topic, however, he uses a green color to better catch the eye. This graphic was used in a Facebook Ad combined the imagery with text for greater context.

The grey background includes a tiled look along with the filled-in green chart to provide a nice branded look.

One critique for this graphic, the ‘Sign Up Now’ call to action is a little passive — it could have worked to make that CTA filled or outlined as orange. Either way, this is a great graphic example.

Learn more about Neil Patel

6) Foxley — Design Business Coaching Program

Foxley is a platform that provides business training to graphic designers and illustrators.

There is a lot to catch your attention in this graphic — perhaps what draws the eye most is the headshot. The main title “How I generated 393 new website leads in 6 days,” leads the viewer to believe that it will be the man in the picture presenting — if you don’t know who the person is the image and title are less compelling.

The soft black glow across the bacground image combined with the yellow stripe is a very strong branded look and is definitely eye-catching. The Foxley logo is well-placed at the top of the image and the ‘Claim Your Spot’ button is a strong visual CTA.

One critique for this graphic would be to include the name of the subject whose headshot is featured along with the company they represent. That would bring more synergy to the overall communication of the graphic.

Learn more about Foxley

7) E-GMAT — Coaching & Training for Achieving Target GMAT Score

e-GMAT provides training, courses, and coaching to help students hit their target GMAT score.

This graphic ran in conjunction with copy to invite users to the webinar.

Overall, the graphic is very simple — text and image on solid background. This simple approach works well for those who do not want to hire a designer and have limited design skills.

There isn’t much by way of branding, and that is okay if the content or the company are well known to the audience. In this case GMAT is a very specific word that users will immediately know if the ad applies to them or not.

One critique for this image, something other than a straight black background might help to brand the image a bit more to the company, giving more authority and credibility to the ad through the image.

Learn more about e-GMAT

8) PropellerAds — Display and Mobile Advertising Network

PropellerAds is an online platform that connects publishers and advertisers to create an alternative traffic source.

This ad utilizes a custom branded background along with a single font in two different weights. The color scheme is a direct lift off their brand and the logo connects the content with the company itself.

Like the Foxley webinar graphic, this image uses masked photos of two individuals.

One critique for this image would be to add the names of the individuals appearing in the graphic. This appears on the PropellerAds website where the webinar is available to watch and in the third paragraph mentions the names of the two individuals. A small text over of each of them at the bottom of the image would be a nice touch to complete the image and bring more context.

Learn more about PropellerAds

9) Leadpages — Getting Started with LeadPages

Leadpages is a landing page and lead capture SaaS that provides you with an online platform to capture customer information and connect it to a wide variety of CRM and email marketing platforms.

This ad is very simple, utilizes the Leadpages blue background, includes the Leadpages logo, and a CTA yellow consistent with their entire brand.

There are two fonts used with two colors total for great simplicity. You’ll also see a single image that has been poorly masked.

Though the image is a nice touch, the one critique for this webinar graphic would be to have a better masked image. Masked images are when you remove the background leaving the outline of only the primary subject of the image. Though we don’t know who the person in the image is, we can assume that it is either the presenter or a stock image representing their audience.

Learn more about Leadpages

10) Amy Porterfield — Profitlab

Learn more about Amy Porterfield

11) Simplilearn — Online Certifications and Training Courses for Professionals

Learn more about Simplilearn

Learn more about Falcon.io

13) Securicy — Manage Information Security & Privacy Compliance

Learn more about Securicy

Learn more about SkillsLab

15) Adalysis — PPC Management Software for Google Ads Optimizations

Learn more about Adalysis

16) Homes.com — Home Search Engine

Learn more about Homes.com

17) Ryan Stewman — Author, Sales, Marketing Expert

Learn more about Ryan Stewman

18) Search Engine Journal — SEO, Search Marketing News & Tutorials

Learn more about Search Engine Journal

19) Automation Edge — Robotic Process Automation

Learn more about Automation Edge

Learn more about SumAll

21) SEO Zoom — SEO & Web Marketing Suite (Italian)

Learn more about SEO Zoom

22) Clarabridge — Insights from Customer Interactions

Learn more about Clarabridge

Learn more about Spredfast

24) IBM — Developer Tools. Artificial Intelligence. Enterprise Technology. Solutions By Industry. Brands: Watson, Cloud, Blockchain, Services, Security, IoT.

Learn more about IBM

25) SEMrush — Online Visibility Management Platform

Learn more about SEMrush

Learn more about The Marketing Nutz

27) Simulmedia — Advanced TV Advertising

Learn more about Simulmedia

Learn more about Hootsuite

29) Campaign Donut — Content Marketing Campaign Training

Click here to get this SEO webinar on demand

Click here for this online course creator webinar

These are two of the graphics our illustrators produced after we showed them our favorite images on this post.

30) Outreach — Sales Engagement Platform

Learn more about Outreach

UPS — Shipping and Logistics

Learn More About UPS

Final Thoughts On Webinar Graphics, Promotional Banners, and Ads

Regardless of what design you choose to use, the most important thing is that you actually launch your webinar. Don’t allow yourself to become hung up on the design.

In our search for the 26 best webinar graphics we found LOTS of graphics that were simple with text on photo, just like these few examples below:

While these three examples may not be as attractive as our top choices above, they get the job done. If you have a webinar ready to go and all you’re waiting on are graphics — wait no more. Find a few stock photos that communicate the idea, throw some text on top of the graphic with the title and your business name, export your new webinar ad and start promoting!

If you are in a situation where those above you are demanding quality graphics but your hands are tied in terms of budget, consider finding someone to produce graphics for you through a service like Fiverr or even signing up for a low-end unlimited graphic design service.

Bottom line — the success of your webinar will hinge on the quality of your presentation and the clarity of your offer. Everything else just ads further support to these two pillars.

Questions?

If you have any question about creating your own webinar graphics and promotional ads send us a message or leave a comment below. In some cases we may be able to provide a quick solution, in other cases we may redirect you to another service or resource.

Design, Webinars

Insights, instructions, and inspiration to empower your marketing team.