How to Create an Add to Calendar Link (For Any Platform)

How to Create An Add to Calendar Link, Campaign Donut

You can insert an add event to calendar link to any email or webpage for free… and it’s simple to do! You’ve probably seen these before, maybe after you’ve registered for a webinar? You sign up for the event and either on the thank you page or in the confirmation email (or both) you see […]

How to Format Dates in Drip Using Liquid

Formatting Dates Using Liquid

Drip is an email marketing platform that uses Liquid, a templating language developed by Shopify. If you are unfamiliar with what Liquid Language is, you can read this article on Shopify’s website. In short, plain terms Liquid is a combination of merge fields, if this then that commands, and a text parser / formatter. Here […]

How to Split Test Landing Page Conversions in WordPress for Free (Using VWO)

Tracking Wordpress Conversions with VWO

You can split test an opt-in page on your WordPress website for free using VWO. Yes, VWO has expensive paid features. But split testing landing page conversions isn’t one of them. As long as you’re not processing tens of thousands of visitors a month, the free tier covers everything you need to run a legitimate […]

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